Karoo is a YC-backed neo-bank focused on lending to younger audiences, but its existing website felt makeshift and lacked brand strength. It didn’t reflect the product’s potential or appeal to its digitally native target users.

To change that, I redesigned the site into a sleek, high-impact experience — blending vibrant aesthetics with trust-driven sections, smoother scroll, and modern visual cues that made finance feel intuitive and aspirational.

The outcome? A site that finally did justice to Karoo’s vision. The founder personally appreciated the redesign and expressed intent to revisit it when revamping officially.

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